Almavi Activewear

Almavi makes activewear, which means the feed is the storefront. People decide whether they want the product by scrolling, long before they ever try it on, so the content has to do the work the shop floor usually does.

We ran all of it: shot the product, built the feed, managed the channels day to day. Not a scrapbook of nice images, but a consistent stream where every post had a job, show how the pieces actually move, hold one brand world instead of fifteen, and make a product with a hundred competitors feel like the obvious pick. Move freely was the promise. The content existed to make you believe it before you bought it.